Marketing Rosencrantz and Guildenstern are Dead

The preparation for a show starts well before the first audition. The work may start over a year before when the director has to put their vision of the production to the Play Production Committee who decide the proposed season for final approval by the members. At this stage the director will also put together the basis of their production team, including production manager, lighting and sound, costumes and stage manager.

One of the earliest areas that needs to be put into place is the marketing plan. Rosencrantz and Guildenstern are Dead by Tom Stoppard is being performed 15th - 20th October 2012 but the design for the flyers has to be finalised in the next few weeks so that posters and flyers can be printed ready for distribution and display. The first marketing meeting was held last week with the director, theatre marketing manager and the show's production and marketing managers.

Glynn, Abby and Liz studying the marketing schedule

Some things have to happen for every show like printing flyers and updating 'whats on' websites, other things will be different for different shows. For example Rosencrantz and Guildenstern are Dead are planning to hold an open rehearsal to generate some publicity. The show is very funny and is running during the Reading Comedy Festival so we are hoping there may be some opportunities to market to their audiences.

Marketing meetings and schedules may not be what you expect to be doing when you join a local theatre but there is no point in putting on the most fantastic show if no-one turns up to see it.

If you want to be in Rosencrantz and Guildenstern are Dead there is still time to audition. The second audition is this Tuesday 1st August 7.30pm

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Coming up -

Auditions for Rosencrantz and Guildenstern are dead by Tom Stoppard Tuesday 31st July 7.30pm at Progress Theatre

Calendar Girls by Tim Firth, 13th - 22nd September 2012, Progress Theatre

Details of all our productions and auditions can be found on our website.